Becky G has announced the launch of her new cosmetics company Treslúce Beauty, co-created with Madeby Collective.

The American actress and singer teased the launch by posting a series of images on the new brand's Instagram account, captioned 'Makeup is one of my greatest loves. I created Treslúce Beauty as an ode to the Latinx community. Being a proud Mexican-American, everything I do is about giving back to our people. Treslúce is my love letter to you. A reminder that you are beautiful without limits'.